COLLINS ST 5:3.PM

COLLINS ST 5:3.PM

How can we reimagined traditional Art in this digital age?

Client

The GPT Group

Year

2022

-

Location

Melbourne

Press

Mond Qu
Sonny Do

Project Team

30 mins later

Referencing the iconic painting "Collins Street, 5 pm" by John Brack, UnitedMake has reinterpreted this classic urban scene with a contemporary twist for the year 2022. The updated animation is bustling with modern elements: pedestrians clutching fast food, scenes of public demonstrations, contemporary business individuals in modern attire, the buzz of public transport, and the pervasive presence of digital technology.

This reimagined cityscape captures the essence of today's society, where the new intertwines with the old, and the physical merges with the digital. Collins Street is depicted as a place of contrast and energy, reflecting a vibrant yet somewhat chaotic vision for the future.

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