Nestled in 530 Collins Street's lobby, Reflector 530 is an immersive installation composed of 861 gold photo reflectors. This artistic structure invites visitors to contemplate their image and the surrounding space, inspired by Marcel Duchamp's concept of the "ready-made." Amidst an era capturing billions of photos daily, this pavilion intertwines art with the ubiquitous quest for the perfect picture.

Visitors are encouraged to photograph themselves within the pavilion, share it with designated hashtags, and potentially win a prize. Aligned with sustainability, the installation's reflectors are fully recyclable, continuing the cycle of reuse.